Media planning and placement has become a monumental challenge in today’s over-communicated society. Consumers don’t want to be “sold” anything. They want to actually - and literally - connect with your product. They want the chance to immerse themselves in your brand. They want to feel like they have a real relationship with your company.
Think you can do all that with a print ad?
At Michaels Wilder, our media professionals maximize your budget by respecting the fact that the relationship between you and your customers has to be engaging and ongoing. It can’t be a one-way message where you do all the talking. Instead, your customers have to be respected and allowed to truly participate in your brand.
At Michaels Wilder, we know that a smart media plan allows for deeper connections with your customers. Connections that lead to consumer loyalty, which isn’t such a bad thing to have working for you.
▪ Focus groups
▪ Quantitative research
▪ Market evaluation